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Lisa Holaday, M.D.


Emergency

Biography


Facility/Office:

Bradley County Medical Center Emergency Department

Education:

University of Texas Medical School At San Antonio

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BCMC News

BCMC Closes Obstetrics Department


The mission of Bradley County Medical Center is to provide superior care to every patient, every time. However, as the governing board of the hospital, and the Senior Leadership team of BCMC look forward to the long-term sustainability of our facility, the difficult decision to close the obstetrics (OB) program has been made.

As emotional as this decision has been, a recent revenue analysis by Stroudwater & Associates shows that our OB program is no longer sustainable for the following reasons:

• Volumes and changing demographics - The number of deliveries at BCMC has continued to decline yearly. While there is a nationwide decrease in births, there are newer facilities with specialized OB services to serve our region.

• Revenue loss - The OB department at BCMC is losing more than $1 million annually. While our mission does not change, we must improve our financial position to grow and provide service lines that offer the most benefit to our community.







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